SEO SERVICES FOR FOOD & BEVERAGE Industry

Elevate Your Online Presence with Premier SEO Services for Food and Beverage Industry

Discover Customized SEO for the Food and Beverage Industry. Our expert team combines advanced strategies, data-driven insights, and creative flair to deliver real results. By partnering with Rankiefy, you’ll unlock a comprehensive roadmap for online success, complete with transparent pricing and customized strategies to drive hungry customers to your business. Let’s serve up online success together!

Comprehensive Website Audit

A comprehensive website audit is a crucial step in developing an effective SEO strategy for food and beverage businesses. This thorough examination of your website identifies areas for improvement and uncovers optimization opportunities. By conducting a detailed audit, we ensure that your site is optimized for success in both SEO and digital PR, ultimately enhancing your online presence and driving business growth.

1. Keyword identification

Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are called keywords or key phrases.

By using keyword research tools, asking your customers how they describe your products or working with you to find the keywords you already know are successful, we’ll find out how you should describe your store or products to rank highly in searches.

Keywords most often pertain to your products or your store’s central theme. If you sell eco-friendly pet products, for instance, you may target keywords related to that theme or focus. A few examples include, “eco-friendly pet products,” “eco-friendly dog toys,” and “eco-friendly dog harness.”

Your company’s unique features can also enhance other aspects of your ecommerce SEO. If you’re investing in content marketing, for instance, you may create blog posts that discuss harmful products in dog food. For that type of post, you may target the keyword, “bad ingredients in dog food.”

Keyword identification is a critical part of our ecommerce SEO services because it establishes an effective strategy for your business.

2. Keyword implementation

The next step in our process is to implement these high-value, relevant keywords onto your website.

Our ecommerce SEO experts use these keywords in several places, including:

Homepage
Page titles
Meta descriptions
Product descriptions
Image alt text
And more

This step is essential to an ecommerce SEO strategy. Without optimizing your website for these relevant keywords, it’s difficult for search engines — and even users — to see that your website is relevant to a search query.

While you can do your own copywriting to implement these recommended keywords, an advantage of partnering with a full-service digital marketing agency, like WebFX, is that we offer SEO copywriting services — note that some copywriting comes with our ecommerce SEO packages.

If you decide to invest in our copywriting services for ecommerce SEO, we feature a talented team of copywriters that specialize in several areas, from manufacturing to retail to automotive. With their expertise, we produce content that’s not only well-written, but also on-par with your brand.

3. Product page optimization

Every page on your website needs optimization for search engines.

When it comes to ecommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely significant because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.”

If you sell rubber dog bones in green, you’re probably not going to have the long-tail keyword, “green rubber dog bone,” on your homepage. Instead, your ecommerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords.

To ensure that your product pages earn a high ranking in search results, we’ll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number (if there is one) so you show up in searches for that, too.

Your product pages should also include images of the items you are selling.

Images offer value to users and search engines. For users, your images provide perspective on your product, from its size to its color to its uses. For search engines, your images offer insight into the context of your product page.

It’s important to note, however, that it’s critical to optimize images for search engines. Google, as well as Bing, Yahoo, and other search engines, cannot “read” images. They rely on the image filename, image alt text, and nearby content to understand images.

That’s why our dedicated team optimizes your images for SEO.

Plus, we review each page of your website in-depth to ensure that you’re targeting long-tail keywords and that you’re not missing crucial SEO elements like title tags. The result is a product page that’s ready to convert consumers.

4. Navigation optimization

SEO for ecommerce sites also includes making your site user-friendly. You need an easy-to-navigate website, even if you carry a wide variety of products. We’ll make sure that everything has appropriate sections or categories, and that there is a link to each top-level page from somewhere in your menu.

It’s also essential that your navigation is easy to use and understand.

If not, you may find that users get confused and leave your site almost as soon as they arrive. Why stay if they can’t find what they want? This quick departure — also called a “bounce” — can lead to a higher bounce rate.

High bounce rates tell search engines that your website isn’t as relevant for the search terms it’s ranking for — which is why a high bounce rate can lead to a drop in your rankings. That’s why web design, as well as the design of your landing pages, is an imperative feature of ecommerce SEO.

One of the best ways we’ve found to improve SEO for ecommerce is to use breadcrumb navigation.

Breadcrumbs are small links that appear at the top of a menu, category, or product page. Like the story of Hansel and Gretel, a trail of breadcrumbs on a website leads you back to where you were previously.

Our award-winning web designers will use this method to add links and keywords to your pages and maximize the usability of your websites for users. For maximum results in your website’s usability, we offer user experience testing services.

5. Content creation

Since it’s difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to create original content for your ecommerce store. Content can come in the form of a blog, articles, press releases, and even ebooks.

A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.

The best part is content marketing can double your website’s conversion rates. Why? With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance.

More than 60% of users prefer companies that create custom content, which can set your ecommerce store apart from others in your industry. That’s why companies that use content marketing more than quadruple their conversions compared to businesses that don’t.

For content marketing, most ecommerce websites choose to set up a blog. Blogs come in many shapes and sizes and can have one post a month or multiple posts a day. For your online store, you may find it easiest to focus on one or two posts a week.

You can write about anything your customers might find relevant, like trends in your industry or new products. If you sell pet supplies, you could even run a contest to find the cutest pet among your shoppers.

Additional content may include:

Videos for how-tos on product maintenance or uses
Infographics on topics related to your products or industry
Articles about industry topics you are knowledgeable about
Long-form content like ebooks or white papers
With a talented team of

writers, as well as a creative team of Internet marketers, WebFX builds innovative content marketing strategies as a part of our ecommerce SEO services — our ecommerce SEO packages include quarterly content.

What form this content takes is up to you, and we’ll work together to decide what kind of content is best for your website, then create it for you and implement it on your site. SEO for ecommerce sites includes all these factors and more to make your website rank as highly as possible.

And more!

Learn more about what our SEO management services include in this video:

FAQs about SEO services for Food and Beverage Business

What are SEO services for Food and Beverage sectors?

Imagine entering the market with a food and beverage business, offering a diverse range of culinary delights. It is incredibly tough to compete in a saturated market unless the company is search-optimized, ranking high in SERPs, and is optimized for local search. No click is insignificant if you don’t have premium SEO services for food and beverage businesses, which are important for driving sales, generating leads, and building brand reputation.

Rankiefy specializes in website improvement for food and beverage related organizations, ensuring clients achieve better website positioning, increased leads, and ultimately, improved sales.

Why is SEO important for Food and Beverage Sector?

SEO is a vital component of the food and beverage industry since it generates high-quality leads and hungry customers to businesses. By optimizing the keywords related to the website and other subjects, for instance, recipes, food delivery services, or cooking equipment, businesses can facilitate enhancements in their SEO ranking, prospects for online traffic, and potential sales and leads.

How can SEO benefit my Food and Beverage business?

SEO will prove beneficial to your Food and Beverage business by:

Getting organic increase in traffic and visibility over search results
Building and reasserting brand recognition and authority within the culinary industry
Organic quality leads and prospects
General user experience and website performance improve
Stay ahead of the competition in a digitally-driven marketplace.

How does SEO help me showcase services to a local audience?

Reach local foodies and hungry customers effectively with SEO. Here at Rankiefy, we develop targeted local SEO strategies to include location-based keywords and optimize your Google My Business listing. This free listing hosts the most important information about your business, making it easier for local customers to find and select your food and beverage options. We also get your business on relevant online directories to increase your presence among local prospects. Take your local presence up a level with Rankiefy’s custom SEO solutions today.

How can I get started with SEO services for my Food and Beverage Sector?

Launch your food and beverage business to new heights with Rankiefy’s SEO services. Reaching out to us today and arranging a consultation with our experienced SEO experts will do just the trick. We will collaborate closely with you to have an understanding of your business objectives, conduct a thorough website audit, and develop a personalized SEO strategy that addresses your unique needs and drives real results for your culinary brand.

Why choose Rankiefy for SEO services?

Rankiefy is the trusted partner to food and beverage businesses to get expert and proven SEO services. The result, food brands can count on for achieving their set digital marketing objectives through our industry-specific knowledge and execution. Contact us today for improved online presence, greater visibility, and increased sales generated through our customized food and beverage industry SEO solution.

Food and Beverage: Tailored Solutions for Your Business

Find out what our food and beverage SEO services include by learning more about our flexible packages designed specifically to give your food business just what it needs. Our expertise of optimizing solutions like Shopify, WordPress, BigCommerce, and so many others for food and beverages businesses means that your online presence will be not only delectable but also search engine friendly.

Features	Silver	Gold	Platinum	Diamond	Enterprise
Number of keyphrases optimized	Up to 30	Up to 40	Up to 60	Up to 100	Custom
Pages Optimized	Up to 30	Up to 40	Up to 50	Up to 60 (Customizable)	Custom
Technical Website Analysis & Opportunity Report					Custom
Keyword research & selection					Custom
Keyword mapping to target pages					Custom
Title Tags & Meta descriptions					Custom
Robots.txt optimization					Custom
XML sitemap creation & submission					Custom
Google Business Profile optimization (if needed)					Custom
Initial external link analysis and disavow					Custom
Link redirect audit					Custom
Internal linking restructuring & optimization					Custom
Duplicate content analysis					Custom
Header Tags Optimized (Ex. H1s)					Custom
Setup of website sitemap					Custom
Image optimization					Custom
Custom 404 error page setup and optimization					Custom
Schema Implementation (JSON-LD)					Custom
Google Analytics setup w/ conversion tracking					Custom
Google Analytics traffic analysis					Custom
Ongoing quarterly keyword ranking reporting					Custom
Ongoing monthly traffic, goal & CPL reporting					Custom
Ongoing user experience reporting					Custom
Ongoing quarterly competitor conquest reports					Custom
Keyword rank checker access with weekly updates					Custom
A/B Testing of SERP title & description					Custom
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