SEO SERVICES FOR Media and Entertainment

Elevate Your Online Presence with Premier SEO Services For Media and Entertainment

Unlock the full potential of your online presence with bespoke SEO solutions tailored for the Media and Entertainment sectors. Elevate the power of advanced SEO strategies, data driven insights, and Rankiefy’s expertise to drive measurable results. Request a personalized proposal today for a comprehensive roadmap, transparent pricing, and customized strategies to boost your digital success.

What do our SEO services include?

Whether you’re looking to fill gaps or find a turn-key solution, our customizable search engine optimization services can help. Learn more about our custom plans for capturing organic search traffic and turning it into revenue.

1. Keyword identification

Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are called keywords or key phrases.

By using keyword research tools, asking your customers how they describe your products or working with you to find the keywords you already know are successful, we’ll find out how you should describe your store or products to rank highly in searches.

Keywords most often pertain to your products or your store’s central theme. If you sell eco-friendly pet products, for instance, you may target keywords related to that theme or focus. A few examples include, “eco-friendly pet products,” “eco-friendly dog toys,” and “eco-friendly dog harness.”

Your company’s unique features can also enhance other aspects of your ecommerce SEO. If you’re investing in content marketing, for instance, you may create blog posts that discuss harmful products in dog food. For that type of post, you may target the keyword, “bad ingredients in dog food.”

Keyword identification is a critical part of our ecommerce SEO services because it establishes an effective strategy for your business.

2. Keyword implementation

The next step in our process is to implement these high-value, relevant keywords onto your website.

Our ecommerce SEO experts use these keywords in several places, including:

  • Homepage
  • Page titles
  • Meta descriptions
  • Product descriptions
  • Image alt text
  • And more

This step is essential to an ecommerce SEO strategy. Without optimizing your website for these relevant keywords, it’s difficult for search engines — and even users — to see that your website is relevant to a search query.

While you can do your own copywriting to implement these recommended keywords, an advantage of partnering with a full-service digital marketing agency, like WebFX, is that we offer SEO copywriting services — note that some copywriting comes with our ecommerce SEO packages.

If you decide to invest in our copywriting services for ecommerce SEO, we feature a talented team of copywriters that specialize in several areas, from manufacturing to retail to automotive. With their expertise, we produce content that’s not only well-written, but also on-par with your brand.

3. Product page optimization

Every page on your website needs optimization for search engines.

When it comes to ecommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely significant because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.”

If you sell rubber dog bones in green, you’re probably not going to have the long-tail keyword, “green rubber dog bone,” on your homepage. Instead, your ecommerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords.

To ensure that your product pages earn a high ranking in search results, we’ll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number (if there is one) so you show up in searches for that, too.

Your product pages should also include images of the items you are selling.

Images offer value to users and search engines. For users, your images provide perspective on your product, from its size to its color to its uses. For search engines, your images offer insight into the context of your product page.

It’s important to note, however, that it’s critical to optimize images for search engines. Google, as well as Bing, Yahoo, and other search engines, cannot “read” images. They rely on the image filename, image alt text, and nearby content to understand images.

That’s why our dedicated team optimizes your images for SEO.

Plus, we review each page of your website in-depth to ensure that you’re targeting long-tail keywords and that you’re not missing crucial SEO elements like title tags. The result is a product page that’s ready to convert consumers.

4. Navigation optimization

SEO for ecommerce sites also includes making your site user-friendly. You need an easy-to-navigate website, even if you carry a wide variety of products. We’ll make sure that everything has appropriate sections or categories, and that there is a link to each top-level page from somewhere in your menu.

It’s also essential that your navigation is easy to use and understand.

If not, you may find that users get confused and leave your site almost as soon as they arrive. Why stay if they can’t find what they want? This quick departure — also called a “bounce” — can lead to a higher bounce rate.

High bounce rates tell search engines that your website isn’t as relevant for the search terms it’s ranking for — which is why a high bounce rate can lead to a drop in your rankings. That’s why web design, as well as the design of your landing pages, is an imperative feature of ecommerce SEO.

One of the best ways we’ve found to improve SEO for ecommerce is to use breadcrumb navigation.

Breadcrumbs are small links that appear at the top of a menu, category, or product page. Like the story of Hansel and Gretel, a trail of breadcrumbs on a website leads you back to where you were previously.

Our award-winning web designers will use this method to add links and keywords to your pages and maximize the usability of your websites for users. For maximum results in your website’s usability, we offer user experience testing services.

5. Content creation

Since it’s difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to create original content for your ecommerce store. Content can come in the form of a blog, articles, press releases, and even ebooks.

A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.

The best part is content marketing can double your website’s conversion rates. Why? With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance.

More than 60% of users prefer companies that create custom content, which can set your ecommerce store apart from others in your industry. That’s why companies that use content marketing more than quadruple their conversions compared to businesses that don’t.

For content marketing, most ecommerce websites choose to set up a blog. Blogs come in many shapes and sizes and can have one post a month or multiple posts a day. For your online store, you may find it easiest to focus on one or two posts a week.

You can write about anything your customers might find relevant, like trends in your industry or new products. If you sell pet supplies, you could even run a contest to find the cutest pet among your shoppers.

Additional content may include:

  • Videos for how-tos on product maintenance or uses
  • Infographics on topics related to your products or industry
  • Articles about industry topics you are knowledgeable about
  • Long-form content like ebooks or white papers
    With a talented team of

 

writers, as well as a creative team of Internet marketers, WebFX builds innovative content marketing strategies as a part of our ecommerce SEO services — our ecommerce SEO packages include quarterly content.

What form this content takes is up to you, and we’ll work together to decide what kind of content is best for your website, then create it for you and implement it on your site. SEO for ecommerce sites includes all these factors and more to make your website rank as highly as possible.

And more!

Learn more about what our SEO management services include in this video:

FAQs about SEO services for Media and Entertainment

What are SEO services for Media and Entertainment Sector?

As a media and entertainment business, you’ll need to have a robust online presence in film, television, music, gaming, and digital media. Online presence is being key to attracting audiences, promoting content, and competing with others in the competition. A well-performing SEO can rank your website and gain its visibility. 

Rankiefy’s professional SEO solutions can do that for you. We will optimize your website for maximum visibility and drive engagement and conversions.

SEO is essential for the media and entertainment industry as it creates high-quality traffic and engagement with regard to companies going to content. Suitable keyword optimization about the website and topics that involve film, television, music, gaming, or digital media will assist the business in improving their ranking within SEO, gaining high online visibility, and attracting possible audiences and fans.

SEO can benefit your media and entertainment business by:

  • Driving organic growth and increasing online visibility
  • Building industry authority and credibility in the entertainment space
  • Boosting lead generation and attracting new audiences
  • Enhancing website performance and user experience
  • Adapting to digital trends and staying ahead of the competition in the ever-evolving media and entertainment landscape.

Effective reach to local customers is very essential through SEO at Rankiefy, which also incorporates location-based keyword content and the optimisation of your Google My Business listing. A free listing includes the display of basic business details such as the name of the business, the link to your website, contact information, and location that aid the ease of finding and selection by local customers. We also include your company’s listings in online directories to maximize visibility among local prospects. Bring your local prominence to a whole new level with Rankiefy’s customized SEO services now.

Getting started with Rankiefy’s SEO services for your media and entertainment business is easy. Contact us today to schedule a consultation with our SEO experts. We’ll assess your business goals, conduct a comprehensive website audit, and propose a customized SEO strategy tailored to your specific needs in the film, television, music, gaming, or digital media industry.

Transform your media and entertainment business using professional SEO services from Rankiefy. Our highly experienced specialists have industry-wide insight, driving real results and proven SEO services. Partner with us today to enhance your online presence, ranking, and visibility, attracting quality audiences and engagement. Call us today to discover just how our bespoke SEO can help you realize your ambition for a digital marketing strategy that shines in the entertainment industry.

Media and Entertainment: Tailored Solutions for Your Business

Learn more about what our ecommerce SEO services include by exploring our four ecommerce SEO packages, which we can customize to your business. All our ecommerce SEO experts are familiar with using and optimizing platforms like ShopifyWordPressBigCommerce, and more for ecommerce SEO.

FeaturesSilverGoldPlatinumDiamondEnterprise
Number of keyphrases optimizedUp to 30Up to 40Up to 60Up to 100Custom
Pages OptimizedUp to 30Up to 40Up to 50Up to 60 (Customizable)Custom
Technical Website Analysis & Opportunity ReportTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Keyword research & selectionTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Keyword mapping to target pagesTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Title Tags & Meta descriptionsTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Robots.txt optimizationTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
XML sitemap creation & submissionTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Google Business Profile optimization (if needed)Tick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Initial external link analysis and disavowTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Link redirect auditTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Internal linking restructuring & optimizationTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Duplicate content analysisTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Header Tags Optimized (Ex. H1s)Tick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Setup of website sitemapTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Image optimizationTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Custom 404 error page setup and optimizationTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Schema Implementation (JSON-LD)Tick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Google Analytics setup w/ conversion trackingTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Google Analytics traffic analysisTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Ongoing quarterly keyword ranking reportingTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Ongoing monthly traffic, goal & CPL reportingTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Ongoing user experience reportingTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Ongoing quarterly competitor conquest reportsTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
Keyword rank checker access with weekly updatesTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
A/B Testing of SERP title & descriptionTick - RankiefyTick - RankiefyTick - RankiefyTick - RankiefyCustom
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Raja Abdul Basit

Meet Abdul Basit, Your very own go-to specialist in bringing out media and entertainment brands that rank, grow, and thrive in the competitive online landscape. Whether you’re a film production company, music streaming service, or entertainment news outlet, he’ll help you increase your online visibility, drive more engagement, and reach a wider audience.