SEO SERVICES FOR Real Estate and Construction
Elevate Your Online Presence with Premier SEO Services For Real Estate and Construction
Unlock the full potential of your online presence with bespoke SEO solutions tailored to the real estate and construction industries. Harness the power of Rankiefy’s expertise, advanced strategies, and data driven approach to drive measurable results, increase property inquiries, and boost sales. Request a personalized proposal today for a comprehensive roadmap, transparent pricing, and tailored strategies to elevate your digital success and establish your brand as a leader in the real estate and construction market.
What do our SEO services include?
Whether you’re looking to fill gaps or find a turn-key solution, our customizable search engine optimization services can help. Learn more about our custom plans for capturing organic search traffic and turning it into revenue.
1. Keyword identification
Before making any changes to your website, we first do research to identify the words and phrases you need to include in your content. These are called keywords or key phrases.
By using keyword research tools, asking your customers how they describe your products or working with you to find the keywords you already know are successful, we’ll find out how you should describe your store or products to rank highly in searches.
Keywords most often pertain to your products or your store’s central theme. If you sell eco-friendly pet products, for instance, you may target keywords related to that theme or focus. A few examples include, “eco-friendly pet products,” “eco-friendly dog toys,” and “eco-friendly dog harness.”
Your company’s unique features can also enhance other aspects of your ecommerce SEO. If you’re investing in content marketing, for instance, you may create blog posts that discuss harmful products in dog food. For that type of post, you may target the keyword, “bad ingredients in dog food.”
Keyword identification is a critical part of our ecommerce SEO services because it establishes an effective strategy for your business.
2. Keyword implementation
The next step in our process is to implement these high-value, relevant keywords onto your website.
Our ecommerce SEO experts use these keywords in several places, including:
- Homepage
- Page titles
- Meta descriptions
- Product descriptions
- Image alt text
- And more
This step is essential to an ecommerce SEO strategy. Without optimizing your website for these relevant keywords, it’s difficult for search engines — and even users — to see that your website is relevant to a search query.
While you can do your own copywriting to implement these recommended keywords, an advantage of partnering with a full-service digital marketing agency, like WebFX, is that we offer SEO copywriting services — note that some copywriting comes with our ecommerce SEO packages.
If you decide to invest in our copywriting services for ecommerce SEO, we feature a talented team of copywriters that specialize in several areas, from manufacturing to retail to automotive. With their expertise, we produce content that’s not only well-written, but also on-par with your brand.
3. Product page optimization
Every page on your website needs optimization for search engines.
When it comes to ecommerce stores, it’s hard to find anything more important to optimize than product pages. Product pages are extremely significant because they are most likely to rank for very specific search phrases, also known as “long-tail keywords.”
If you sell rubber dog bones in green, you’re probably not going to have the long-tail keyword, “green rubber dog bone,” on your homepage. Instead, your ecommerce SEO strategy would focus on optimizing product pages for these appropriate long-tail keywords.
To ensure that your product pages earn a high ranking in search results, we’ll make sure that each page has a title, as well as a paragraph or two of keyword-rich copy that describes the item. It’s also a good idea to include the model number (if there is one) so you show up in searches for that, too.
Your product pages should also include images of the items you are selling.
Images offer value to users and search engines. For users, your images provide perspective on your product, from its size to its color to its uses. For search engines, your images offer insight into the context of your product page.
It’s important to note, however, that it’s critical to optimize images for search engines. Google, as well as Bing, Yahoo, and other search engines, cannot “read” images. They rely on the image filename, image alt text, and nearby content to understand images.
That’s why our dedicated team optimizes your images for SEO.
Plus, we review each page of your website in-depth to ensure that you’re targeting long-tail keywords and that you’re not missing crucial SEO elements like title tags. The result is a product page that’s ready to convert consumers.
4. Navigation optimization
SEO for ecommerce sites also includes making your site user-friendly. You need an easy-to-navigate website, even if you carry a wide variety of products. We’ll make sure that everything has appropriate sections or categories, and that there is a link to each top-level page from somewhere in your menu.
It’s also essential that your navigation is easy to use and understand.
If not, you may find that users get confused and leave your site almost as soon as they arrive. Why stay if they can’t find what they want? This quick departure — also called a “bounce” — can lead to a higher bounce rate.
High bounce rates tell search engines that your website isn’t as relevant for the search terms it’s ranking for — which is why a high bounce rate can lead to a drop in your rankings. That’s why web design, as well as the design of your landing pages, is an imperative feature of ecommerce SEO.
One of the best ways we’ve found to improve SEO for ecommerce is to use breadcrumb navigation.
Breadcrumbs are small links that appear at the top of a menu, category, or product page. Like the story of Hansel and Gretel, a trail of breadcrumbs on a website leads you back to where you were previously.
Our award-winning web designers will use this method to add links and keywords to your pages and maximize the usability of your websites for users. For maximum results in your website’s usability, we offer user experience testing services.
5. Content creation
Since it’s difficult to compete online, one of the best ways you can both add SEO value and draw in shoppers is to create original content for your ecommerce store. Content can come in the form of a blog, articles, press releases, and even ebooks.
A content marketing strategy serves two purposes: one, to give search engines even more content to crawl for keywords and phrases, and two, to tell your potential customers that you are knowledgeable and trustworthy.
The best part is content marketing can double your website’s conversion rates. Why? With unique and informational content, you’re offering value to users, whether by answering their questions or offering them guidance.
More than 60% of users prefer companies that create custom content, which can set your ecommerce store apart from others in your industry. That’s why companies that use content marketing more than quadruple their conversions compared to businesses that don’t.
For content marketing, most ecommerce websites choose to set up a blog. Blogs come in many shapes and sizes and can have one post a month or multiple posts a day. For your online store, you may find it easiest to focus on one or two posts a week.
You can write about anything your customers might find relevant, like trends in your industry or new products. If you sell pet supplies, you could even run a contest to find the cutest pet among your shoppers.
Additional content may include:
- Videos for how-tos on product maintenance or uses
- Infographics on topics related to your products or industry
- Articles about industry topics you are knowledgeable about
- Long-form content like ebooks or white papers
With a talented team of
writers, as well as a creative team of Internet marketers, WebFX builds innovative content marketing strategies as a part of our ecommerce SEO services — our ecommerce SEO packages include quarterly content.
What form this content takes is up to you, and we’ll work together to decide what kind of content is best for your website, then create it for you and implement it on your site. SEO for ecommerce sites includes all these factors and more to make your website rank as highly as possible.
And more!
Learn more about what our SEO management services include in this video:
FAQs about SEO services for Real Estate and Construction Business
What are SEO services for Real estate and construction business?
Imagine entering the market with a real estate and construction business, offering a wide range of properties, services, and expertise. However, it’s extremely challenging to establish a strong presence in a competitive market without being search optimized, ranking high on search engine results pages (SERPs), and optimized for local search. No online inquiry is insignificant when you lack premium SEO services for real estate and construction businesses, which are crucial for driving property inquiries, generating leads, and building a strong reputation.
Rankiefy focuses on website improvement for real estate and construction related organizations, ensuring clients receive better website positioning, more leads, and ultimately, increased sales and revenue.
Why is SEO important for Real estate and construction Sector?
For the real estate and construction industry, SEO is a vital component because it drives high quality leads for property developers, contractors, and agents to their business. Effective keyword optimization of the website and related topics, including property types, locations, construction services, or architectural designs, will help the business improve their SEO ranking, drive targeted traffic, and increase potential sales, leads, and property inquiries.
How can SEO benefit my Real estate and construction business?
SEO will benefit your real estate and construction business by:
- Having an organic increase in traffic and visibility on search results.
- Enhancing brand recognition and authority within your industry
- Generating quality leads and prospects
- Improving general user experience and website performance
- Staying competitive in a digitally-driven marketplace
How does SEO help me showcase services to a local audience?
Effective SEO is required to reach your local customers. Rankiefy applies targeted local SEO strategies, which include using locality oriented keywords in your content and maximizes your Google My Business listing. This free listing shows essential information such as the name of the business, its website link, contact details, and location, making it easier for local customers to find and choose your services. Also, we ensure that your business listing appears in online directories to increase visibility to local prospects. Boost your local presence with tailored SEO solutions from Rankiefy today.
How can I get started with SEO services for my Real estate and construction Sector?
It is quite easy to start using the SEO services of Rankiefy. Contact us today and schedule a consultation with our SEO experts and assess your business goals and conduct a comprehensive website audit for a proposal for a customized SEO strategy that will suit your particular needs.
Why choose Rankiefy for SEO services?
Rankiefy is the kind of trusted partner real estate and construction companies look for when they want effective SEO solutions. With industry expertise, proven strategies, and a commitment to results delivery, we help businesses reach their digital marketing objectives with more leads and sales of properties. Contact us now and elevate your online presence and ranking and visibility through customized SEO services.
Real Estate and Construction SEO Services: Tailored Solutions for Your Business
Learn more about what our real estate and construction SEO services include by exploring our customized SEO packages, tailored to meet the unique needs of your business. Our team of experienced SEO experts is well-versed in optimizing websites for real estate and construction companies, including those built on platforms like WordPress, shopify, and more.
| Features | Silver | Gold | Platinum | Diamond | Enterprise |
|---|---|---|---|---|---|
| Number of keyphrases optimized | Up to 30 | Up to 40 | Up to 60 | Up to 100 | Custom |
| Pages Optimized | Up to 30 | Up to 40 | Up to 50 | Up to 60 (Customizable) | Custom |
| Technical Website Analysis & Opportunity Report |  | | | | Custom |
| Keyword research & selection | | | | | Custom |
| Keyword mapping to target pages | | | | | Custom |
| Title Tags & Meta descriptions | | | | | Custom |
| Robots.txt optimization | | | | | Custom |
| XML sitemap creation & submission | | | | | Custom |
| Google Business Profile optimization (if needed) | | | | | Custom |
| Initial external link analysis and disavow | | | | | Custom |
| Link redirect audit | | | | | Custom |
| Internal linking restructuring & optimization | | | | | Custom |
| Duplicate content analysis | | | | | Custom |
| Header Tags Optimized (Ex. H1s) | | | | | Custom |
| Setup of website sitemap | | | | | Custom |
| Image optimization | | | | | Custom |
| Custom 404 error page setup and optimization | | | | | Custom |
| Schema Implementation (JSON-LD) | | | | | Custom |
| Google Analytics setup w/ conversion tracking | | | | | Custom |
| Google Analytics traffic analysis | | | | | Custom |
| Ongoing quarterly keyword ranking reporting | | | | | Custom |
| Ongoing monthly traffic, goal & CPL reporting | | | | | Custom |
| Ongoing user experience reporting | | | | | Custom |
| Ongoing quarterly competitor conquest reports | | | | | Custom |
| Keyword rank checker access with weekly updates | | | | | Custom |
| A/B Testing of SERP title & description | | | | | Custom |
| Need more information? Call Us: | GET STARTED | GET STARTED | GET STARTED | GET STARTED | GET STARTED |
SEO Services For Other Industries
Technology and IT
- Software Development
- Information Technology
- Telecommunications
- Electronics Manufacturing
- Cybersecurity
Finance and Banking
- Banking and Financial
- Investment Banking
- Insurance
- Financial Technology
- Wealth Management
Healthcare and Pharmaceuticals
- Hospitals and Healthcare
- Pharmaceuticals
- Medical Devices
- Biotechnology
- HealthTech
Retail and E-commerce
- Online Retail
- Brick & Mortar Retail
- Fashion and Apparel
- Consumer Electronics
- Food and Grocery
Hospitality and Travel
- Hotels and Accommodation
- Restaurants and Food
- Travel Agencies
- Airlines and Aviation
- Tourism
Education
- Schools and Universities
- E-learning Platforms
- Educational Services
- Training and Development
- EdTech
Manufacturing and Automotive
- Automobile Manufacturing
- Aerospace and Defense
- Industrial Equipment Manufacturing
- Consumer Goods Manufacturing
- Chemicals and Materials
Real Estate and Construction
- Residential Real Estate
- Commercial Real Estate
- Construction Services
- Property Management
- Architecture and Design
Media and Entertainment
- Broadcasting
- Film and Television Production
- Music and Streaming
- Gaming
- Advertising and Marketing
Professional Services
- Legal Services
- Consulting
- Accounting and Auditing
- Human Resources
- Marketing and Advertising Agencies
FRANCHISES
- Food Franchises
- Cloth Franchises
- Business Franchises
- Fitness Franchises
- Tech Franchises
Home Improvement
- Cleaning Services
- Painting & Decoration
- Remodeling
- Moving Companies
- Solar Panel Installer
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Raja Abdul Basit
I’m Abdul Basit, trusted specialist for property developers, builders, and real estate agents, helping you rank, grow, and thrive in the competitive property market.
